This course is a dual credit course with the College of Technology. The course title is: MART214 Digital Publishing & Design. Students will receive 3.0 University of Montana credits for successfully completing this course.
This course provides students with a comprehensive foundation of layout and design principles to integrate digital media essential for effective print-based and webbased business publications.
This course is taught in the Spring by Cindy Schultz. Students are required to successfully complete CAPP120 Introduction to Computers or have consent of the instructor to take this course.
To create attractive and effective publications for business and industry, students will:
Upon completion of this course, the student will:
This course provides students with a comprehensive foundation of layout and design principles to integrate digital media essential for effective print-based and webbased business publications.
This course is taught in the Spring by Cindy Schultz. Students are required to successfully complete CAPP120 Introduction to Computers or have consent of the instructor to take this course.
To create attractive and effective publications for business and industry, students will:
- Become familiar with print media practices over time
- Differentiate between and select appropriate publication solutions based on the intended audience, organizational goals and objectives
- Plan and create attractive, organized, and effective layouts based on sound principles and elements of design by efficiently using industry standard tools
- Manipulate typography into an artful, professional presentation
- Use photo editing software to create, edit and customize digital images in appropriate image size, resolution, and file type for the publication
- Understand and apply print industry best practices in planning, creating, proofing, managing files, and preflight and portable document format options
Upon completion of this course, the student will:
- Differentiate between categories of printed applications used in business communication such as periodicals [newsletters and newspapers], promotional [advertisements, logos, flyers], informational [brochures, proposals, fact sheets, schedules], stationery [business cards, fax cover sheets, interoffice memorandums, letterheads], instructional [training manuals, employee handbooks], and presentations [overhead transparencies, posters, handouts].
- Recognize importance of web concepts including, print vs. web design similarities and differences, navigation conventions, creating universally accessible web pages, and image file formats, size and optimization.
- Evaluate design elements and design principles for layout effectiveness, organization, and attractiveness in print-based publications.
- Define, create, and incorporate design elements such as typography, headers/footers, table of contents, mastheads, sidebars, pull quotes, jump lines, captions, graphics, tables, lines, and color into print-based documents.
- Set up and print publications using features such as: place and format text, styles, import and flow text, place and import graphics, tables, and color.
- Complete assignments which necessitate the use and comparison of a dedicated desktop publishing program and a word processing program.
- Create a variety of projects including, business forms, letterheads, newsletters, brochures, flyers, and advertisements using appropriate page layout software.
- Edit, proofread, evaluate, and revise projects.
- Select and operate auxiliary software programs such as word processing, painting, drawing, electronic clipart, and other graphic programs needed to import text and graphics, to customize text and graphics, or layer text and graphics for page layout and design.
- Operate auxiliary equipment such as a scanner and digital camera to create pleasing images.
- Demonstrate ability to edit, enhance, rotate, crop, and manipulate layers to create visually appealing images for desktop published documents.
- Become an observer of life places to develop an awareness of life sustaining relationships important to local audiences and the environment to enrich curiosity, creativity, and engagement through ideas, designs and communications.
- Apply ethical guidelines, such as privacy and copyright, to desktop published documents.